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Social Commerce nutzbar machen by Rehana Kouser

Social Commerce nutzbar machen

by Rehana Kouser , Lutf Ullah
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Book cover type: Paperback
  • ISBN13: 9786200323576
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Verlag Unser Wissen
  • Publisher Imprint: Verlag Unser Wissen
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 55.0
  • Language: German
  • Edition: N/A
  • Item Weight: 118 grams
  • BISAC Subject(s): Production & Operations Management

Die Nutzung von Social Commerce: Strategies for Driving Customer Engagement and Purchase Intentions in Emerging Markets (Strategien zur Förderung von Kundenengagement und Kaufabsichten in Schwellenländern) untersucht die transformative Rolle des Social Commerce bei der Entwicklung von Kaufabsichten der Kunden in Schwellenländern. Verwurzelt in Web 2.0-Technologien und Social-Media-Plattformen, verbindet Social Commerce Verbraucher und Unternehmen durch interaktive Online-Communities, Bewertungen und Foren. Das Buch unterstreicht die Bedeutung sozialer Unterstützung - sowohl informationeller als auch emotionaler Art - bei der Förderung des Verbrauchervertrauens, das einen entscheidenden Einfluss auf die Kaufentscheidung hat. Es präsentiert eine empirische Studie über Social-Media-Nutzer in Schwellenländern, in der die Beziehungen zwischen Social-Commerce-Konstrukten, Vertrauen und Kaufabsichten untersucht werden. Die Ergebnisse unterstreichen die zentrale Rolle von Online-Engagement, Feedback und Community-Building bei der Gestaltung des Kundenverhaltens in einem digitalen Markt. Dieses Buch dient als wertvolle Ressource für E-Commerce-Unternehmen und bietet Einblicke in Strategien zur Nutzung sozialer Medien, um Vertrauen aufzubauen und den Umsatz zu steigern.

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