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Social Franchising by I. Alon

Social Franchising

by I. Alon
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Book cover type: Hardcover
  • ISBN13: 9781137455826
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave Pivot
  • Publication Date:
  • Pages: 99
  • Original Price: EUR 49.99
  • Language: English
  • Edition: 2014
  • Item Weight: 273 grams
  • BISAC Subject(s): International / Economics & Trade, Strategic Planning, and Leadership

Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.

Ilan Alon is Cornell Professor of International Business at Rollins College and a visiting scholar at Georgetown University, USA. A prolific author on global franchising, Dr. Alon's books include: Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press, 2012), Franchising Globally: Innovation, Learning and Imitation (Palgrave, 2010), Service Franchising: A Global Perspective (Springer, 2005), International Franchising in Industrialized Markets: Western and Northern Europe (CCH Inc., 2003), International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries (CCH Inc., 2002), International Franchising in Emerging Markets: China, India, and Other Asian Countries (CCH Inc., 2001), International Franchising in Emerging Markets: Central and Eastern Europe and Latin America (CCH Inc., 2001), The Internationalization of US Franchising Systems (Garland Publishing, 1999).

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