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Social Media Key Performance Indikatoren by Adamek, Alexandra

Social Media Key Performance Indikatoren

by Alexandra Adamek
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Book cover type: Paperback
  • ISBN13: 9783656507048
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 34
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 59 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,7, Rheinische Fachhochschule Köln, Sprache: Deutsch, Abstract: Das Internet bietet heute immer mehr Möglichkeiten, privat oder beruflich neue Wege zu erschlie en. Durch die Entwicklung des World-Wide-Webs zu einem Massen-medium, entwickelte sich der Bereich des Social Media und gewann immer mehr an Bedeutung, kommerziell als auch wirtschaftlich. Durch die Entstehung von Platt-formen, Online Shops, Blogs oder Seiten wie Facebook, wird es für Unternehmen zunehmend interessanter in diesem Bereich zu agieren. Dabei ist es für Unternehmen wichtig, inwiefern es im Gespräch ist oder inwiefern sich aus Social Media Aktivitäten ein Erfolg für das Unternehmen ergibt. Daher sind Kennzahlen, die Key Performance Indikatoren (KPI) für Unternehmen entscheidend.

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