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Social Media Strategie am Beispiel der Odernichtoderdoch GmbH by Reichert, Irene

Social Media Strategie am Beispiel der Odernichtoderdoch GmbH

by Irene Reichert
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Book cover type: Paperback
  • ISBN13: 9783346636126
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 30
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, IU Internationale Hochschule, Veranstaltung: Social Media Marketing, Sprache: Deutsch, Abstract: Weltweit 4,54 Milliarden Nutzer und eine tägliche Nutzungsdauer von knapp sieben Stunden - das Internet ist längst zu einem nicht wegzudenkenden Teil unseres Alltags geworden. Dabei geht ein erheblicher Anteil auf die zunehmende Nutzung der sozialen Medien zurück. Doch was versteht man unter Social Media? Der Begriff Social Media (soziale Medien) steht für den Austausch von Informationen, Erfahrungen und Meinungen mithilfe von Community-Websites. Soziale Medien stellen einen virtuellen Ort dar, an dem Menschen orts- und zeitunabhängig miteinander interagieren können. Unternehmen können von diesem Austausch profitieren und Social Media als Werbeträger nutzen, um die Distanz zu den Kunden zu verringern, sie passgenau anzusprechen und ein positives Markenimage aufzubauen. Folglich ist es für Unternehmen von höchster Relevanz, die Chancen der sozialen Netzwerke als Kommunikationskanal zu erkennen und sie in die Marketing-Aktivitäten zu integrieren. Der erste Teil der Hausarbeit behandelt die Social Media Strategie des Unternehmens Odernichtoderdoch und untersucht seinen Online-Auftritt in den Social Media Kanälen Instagram, Facebook und Youtube. Im weiteren Verlauf wird die Bedeutung des Corporate Blogs herausgearbeitet und das Community- sowie das Online Reputation Management analysiert. Anschlie end erfolgt eine Zusammenfassung der Ergebnisse und es wird ein Fazit zu den Social Media Aktivitäten des Unternehmens und ihren Erfolgschancen formuliert.

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