Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships

Name: Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships
Brand: Wiley
SKU: 9780470633106
Price: 3186.0 INR
Availability: InStock

by Michelle Golden

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ISBN13: 9780470633106
Binding: Hardcover
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: December 7, 2010
Pages: 348
Original Price: USD 45.0
Language: English
Edition: N/A
Item Weight: 558 grams
BISAC Subject(s): Strategic Planning

About The Book

From the Inside Flap

New media is rapidly becoming the best way for professionals to reach their audience. But firms--especially accounting firms--have proven to be hesitant about making this change in their marketing strategy. This accessible guide, written by a leading expert in the field, shows you how to present the true differen-tiator of your knowledge to audiences while simultaneously sharing glimpses of your firm's personality.

How will prospective buyers understand the benefits of your knowledge or know that it is what they need? Traditional corporate marketing techniques--interruption and passive advertising--simply do not do you and your "knowledge offering" justice. The fastest and most effective way to build a practice today is through the Internet, with social media leading the charge.

Social Media Strategies for Professionals and Their Firms helps your firm shift its thinking from generic corporate-speak broadcasting to a focused evidence of your credibility. Offering world-class guidance on achieving an entirely different result from your marketing efforts, this book reveals:

Lessons learned by real firms embarking in social media
What it takes to succeed with each medium
Which of today's tools suits your firm's purpose and style best
How to integrate the social Web into broad firm- or niche-level marketing plans
Specific, quick-start "how to" information
Detailed strategic ideas and guidance
The basics of social media

Social Media Strategies for Professionals and Their Firms provides several specific ways for you to have a more effective online presence, whether it's your entire marketing platform or simply a component of it. Filled with practical approaches and sound strategic advice, this invaluable tool opens a new world of opportunities for your firm--all yours for the taking.

About The Author

MICHELLE GOLDEN is the recognized leader and influencer in social media use and strategy in the CPA space. Accounting Today named her one of the ten most powerful women in accounting, specifically citing Golden as "a thought leader on social media." Golden has been the catalyst behind blogging in the accounting profession. Of the first twenty CPA blogs, she built and/or trained the CPAs for twelve. Of the current 113 CPA blogs, she has built or directly influenced at least one third of them.

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