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Social Strategies to Gain a Competitive Edge by Elmo Thiago Lins Cöuras Ford

Social Strategies to Gain a Competitive Edge

by Elmo Thiago Lins Cöuras Ford , Valentina A. C. Vale
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Book cover type: Paperback
  • ISBN13: 9786208647728
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Our Knowledge Publishing
  • Publisher Imprint: Our Knowledge Publishing
  • Publication Date:
  • Pages: 72
  • Original Price: GBP 30.0
  • Language: English
  • Edition: N/A
  • Item Weight: 109 grams
  • BISAC Subject(s): Management

The aim of this book is to understand the internal public's perception of social responsibility actions. To this end, a theoretical foundation was developed based on the following elements: Ethics and social responsibility, stakeholders, competitive environment, strategies, competitive forces and social marketing. The research used the exploratory and descriptive method, focusing on a case study, in order to assess the organization's behaviour in practice and the positive effects of corporate management based on commitment to society. The results indicate the presence of a new strategic business orientation, in which the marketing orientation involved an effort aimed at social and ecologically correct attitudes, based on ethical principles, which, among other things, had a positive impact on the organization's image.

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