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Social TV. Angebote, Modelle und Nutzung by Treyer, Hanna

Social TV. Angebote, Modelle und Nutzung

by Hanna Treyer
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Book cover type: Paperback
  • ISBN13: 9783346040893
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 24
  • Original Price: USD 25.5
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 46 grams
  • BISAC Subject(s): Media Studies

Studienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 2,0, Macromedia Fachhochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Diese Arbeit gibt einen Überblick über bestehende Social TV-Angebote auf dem deutschen Markt und erläutert unterschiedliche Geschäftsmodelle. Neben den neuen Technologien, sind es die Nutzer selbst, die die Entwicklung des Social TV's vorantreiben. Welche Faktoren die Nutzung antreibt und welche Motive es für die Parallelnutzung von Fernsehen und Social TV gibt, wird in diesem Beitrag aufgezeigt. Die Fernsehbranche ist aufgrund sinkender Einschaltquoten dazu gezwungen sich kooperativ mit dem Internet auseinanderzusetzen. Viele Unternehmen haben dies bereits anerkannt und sind gro e und wichtige Akteure auf dem Social TV-Markt geworden. Andere versuchen immer mehr die noch jungen Möglichkeiten und Vorteile der Social Media für sich zu nutzen. Social TV konnte sich als neue Perspektive des klassischen TV-Programmes durchsetzen und verbindet die Bereiche Social Media und Fernsehen profitabel miteinander. Da die Nutzer der Social TV-Angebote als Treiber der wachsenden Branche gelten, ist es wichtig zu wissen, was die Zuschauer dazu bewegt das Internet parallel zum Fernsehen zu nutzen. Anhand den verschiedenen Nutzungsmotiven können einerseits die Social Media- und anderseits die Social TV-Betreiber die grö tmögliche Zuwendung von Usern an deren Social-TV-Programmen gewinnen.

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