Sociologie des Interactions Radiophoniques au Maroc: Participation des Auditeurs et Dynamiques Sociales des Emissions d'Information Marocaines
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La radio n'est plus simplement un m�dia qui diffuse de l'information: elle est devenue un v�ritable espace d'�changes, de participation et de co-construction des contenus entre professionnels et auditeurs. Cet ouvrage explore la sociologie des interactions radiophoniques, en analysant comment les auditeurs et auditrices prennent part activement � la production des �missions, influencent les discussions et contribuent � fa�onner le dialogue public. � travers l'�tude de deux �missions embl�matiques - Saha wslama sur Med Radio et Baghi taaraf sur Radio Aswat - l'auteur examine la diversit� des acteurs impliqu�s: citoyens, professionnels, experts, jeunes et adultes issus de diff�rentes r�gions et cat�gories socioprofessionnelles. En combinant enqu�te quantitative aupr�s de 254 participants et pr�s de cinquante entretiens approfondis, cette recherche met en lumi�re les pratiques m�diatiques, les usages des nouvelles technologies et la mani�re dont la participation transforme la logique de production radiophonique. L'�tude montre que l'interactivit� radiophonique ne se limite pas � un simple dialogue: elle red�finit le r�le de l'auditeur, qui devient co-cr�ateur de contenus, et transforme la relation traditionnelle entre le m�dia et son public. � la lumi�re du mod�le AIP de Nico Carpentier et des principales th�ories contemporaines sur l'audience et le public, ce livre propose une lecture renouvel�e de l'audience active, englobant usagers, membres d'une communaut� m�diatique et participants interactifs. Accessible et rigoureux, cet ouvrage s'adresse aux chercheurs, �tudiants en communication et sociologie, professionnels des m�dias et � tous ceux qui souhaitent comprendre les mutations sociales, culturelles et technologiques induites par les pratiques radiophoniques au Maroc. Il �claire les enjeux de participation citoyenne, d'innovation m�diatique et de construction collective de l'information dans un contexte o� le public ne se contente plus d'�couter, mais agit, dialogue et transforme le contenu radiophonique.
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