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Soddisfazione dei consumatori nei confronti delle biciclette by R. K. Ranjhanidevi

Soddisfazione dei consumatori nei confronti delle biciclette

by R. K. Ranjhanidevi
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Book cover type: Paperback
  • ISBN13: 9786202424387
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Edizioni Sapienza
  • Publisher Imprint: Edizioni Sapienza
  • Publication Date:
  • Pages: 52
  • Original Price: GBP 34.71
  • Language: Italian
  • Edition: N/A
  • Item Weight: 82 grams
  • BISAC Subject(s): Automotive

Il mercato dei consumatori � costituito da tutti gli individui e le famiglie che acquistano o acquisiscono beni e servizi per il consumo personale. I consumatori variano enormemente per et�, reddito, livello di istruzione, modelli di mobilit� e gusti. Gli esperti di marketing trovano utile distinguere diversi gruppi di consumatori e sviluppare prodotti e servizi su misura per le loro esigenze. Il comportamento dei consumatori si riferisce al comportamento che i consumatori mostrano nella ricerca di acquisti utilizzando la valutazione e lo smaltimento di prodotti e servizi che ritengono in grado di soddisfare le loro esigenze. Lo studio del comportamento dei consumatori � lo studio di come gli individui prendono decisioni su come spendere le risorse a loro disposizione (tempo, denaro, effetti) per articoli legati al consumo. Comprende lo studio di ci� che acquistano, perch� lo acquistano e con quale frequenza lo utilizzano.

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