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Soft Power in China: Public Diplomacy Through Communication

by J. Wang
Save 35% Save 35%
Current price ₹7,267.00
Original price ₹11,179.00
Original price ₹11,179.00
Original price ₹11,179.00
(-35%)
₹7,267.00
Current price ₹7,267.00

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Book cover type: Paperback
  • ISBN13: 9781349291373
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 219
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2011
  • Item Weight: 269 grams
  • BISAC Subject(s): International Relations / Diplomacy, Globalization, and Cultural & Ethnic Studies / Asian Studies

This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

Jian Wang is director of the Center on Public Diplomacy and associate professor at the Annenberg School for Communication and Journalism, University of Southern California, USA

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