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Soziale Präsenz in der Online Kommunikation by Hergt, Max

Soziale Präsenz in der Online Kommunikation

by Max Hergt
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Book cover type: Paperback
  • ISBN13: 9783656909590
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 34
  • Original Price: USD 25.5
  • Language: German
  • Edition: N/A
  • Item Weight: 59 grams
  • BISAC Subject(s): Communication Studies

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, FernUniversität Hagen, Sprache: Deutsch, Abstract: "Interpersonal communication is a transactional process in which humans negotiate the nature of their relationships with others. Through the back-and-forth exchange of interactive and interdependent behavioral messages, individuals create mental representations of themselves, others, and the relationship between them" (Palmer, 1995, S.278). Zwischenmenschliche Kommunikation beeinflusst die Beziehungskomponente zwischen Personen. Sie meint keineswegs nur die reine Übermittlung von Nachrichten. Sie wird unter anderem bestimmt von verbalen Faktoren, akustischen Aspekten, nonverbalen Äu erungen wie Mimik und Gestik. Sie ist viel mehr als nur geschriebene oder gesprochene Wörter. Kommunikation ist sehr komplex und stark abhängig von der Art und Weise, in der die Kommunizierenden zueinander in Beziehung stehen (vgl. Gelbmann, 2001). Kommunikation beinhaltet daher stets eine soziale Komponente, die davon beeinflusst wird in welcher Beziehung die Kommunizierenden zueinander präsent sind. Diese soziale Komponente wird fortlaufend mit dem Begriff der sozialen Präsenz (sP) gleichgesetzt. Den Schwerpunkt dieser Arbeit bildet die soziale Präsenz in der Online Kommunikation (OK). Wenn vorausgesetzt ist, dass soziale Präsenz in computervermittelter Kommunikation (CvK) möglich ist, dann sind entscheidende Fragen vor allem im bildungswissenschaftlichen Kontext zu beantworten.

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