Sozialunternehmen
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Das Buch unterst�tzt Unternehmen bei der Integration von Menschen mit Behinderung in den 1. Arbeitsmarkt. So versucht die Case Study ein Grundverst�ndnis daf�r zu schaffen, welche Herausforderungen das Management von Sozialunternehmen beinhaltet. Dazu werden insbesondere Themen aus der Personalf�hrung, dem Personalmanagement, der Unternehmenskultur sowie die besonderen Bed�rfnisse von Menschen mit Handicap analysiert. Dar�ber hinaus wird erarbeitet, was ein "Social Business" von "Social Entrepreneurship" oder "Social Enterprise" unterscheidet. Au erdem wird das Social Business mit Blick auf die direkte und indirekte Erf�llung gesellschaftlicher Bed�rfnisse mit dem "Commercial Business" verglichen. So wird herausgearbeitet, wie speziell Sozialunternehmen als neue Unternehmensform Menschen mit Handicap helfen und von diesen genutzt werden k�nnen. Die Case Study beschreibt, wie ein Businessplan von einem Unternehmen in der Sozialwirtschaft aussehen k�nnte. Dar�ber hinaus wird die spezielle Unternehmenskultur am Beispiel der AfB gGmbH diskutiert und wie sich diese von der herk�mmlicher Unternehmen unterscheidet. Des Weiteren werden die besonderen Herausforderungen bei der Akquise von Menschen mit Handicap und deren Integration in ein Unternehmen behandelt.So setzen sich die Bearbeiterinnen und Bearbeiter mit den Entwicklungsm�glichkeiten der AfB gGmbH auseinander und entwickeln ein nachhaltiges Konzept zur gew�nschten Expansion des Unternehmens.
Sebastian Göse ist wissenschaftlicher Mitarbeiter an der Leuphana Universität Lüneburg.
Der Herausgeber der Reihe Christoph Kleineberg ist Projektkoordinator des Inkubator-Projekts Case Studies der Leuphana Universität Lüneburg.
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