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Speechwriting by Simon S Lancaster

Speechwriting

by Simon S Lancaster
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Book cover type: Paperback
  • ISBN13: 9780709089179
  • Binding: Paperback
  • Subject: N/A
  • Publisher: The Crowood Press Ltd
  • Publisher Imprint: The Crowood Press Ltd
  • Publication Date:
  • Pages: 240
  • Original Price: GBP 13.99
  • Language: English
  • Edition: N/A
  • Item Weight: 284 grams
  • BISAC Subject(s): Writing / General, Communication Studies, and Public Speaking & Speech Writing

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the tradesuch as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons fromluminaries as varied asAristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business. "

Simon Lancaster is one of the world's top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair's Cabinet. Today, he writes speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels. Simon is a visiting lecturer at Henley Business School, Cass Business School and Cambridge University. He writes regular columns for Total Politics and The Guardian, as well as providing expert commentary for the BBC and Sky News. His award-winning workshops in the 'Language of Leadership' have been run to great acclaim across the world.

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