Spitzenkandidaten Und Wahlerfolg: Personalisierung -- Kompetenz -- Parteien. Ein Internationaler Vergleich
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Statt eines Vorwortes . . . Die Brille Korf liest gerne schnell und viel; darum widert ihn das Spiel all des zw�lfinal unerbetnen Ausgwalzten, Breitgetretenen. Meistes ist in sechs bis acht W�rtern v�llig abgemacht, und in ebensoviel S�tzen l� t sich Bandwurmweisheit schw�tzen. Es erfindet drum sein Geist etwas, was ihn dem entrei t: Brillen, deren Energieen ihm den Text - zusammenziehen! Beispielsweise dies Gedicht l�se, so bebrillt, man - nicht! Dreiunddrei ig seinesgleichen G�ben erst - Ein - Fragezeichen!! (Christian Morgenstern) Ich widme die hier vorgelegte Arbeit Angelika und Maximilian. Und denen, die mir auf die eine oder andere Art geholfen haben, danke ich lieber pers�nlich. Stuttgart, 17. April 2002 Frank Brettschneider 1. Einleitung "Politische F�hrer als Verk�rperung politischer Ideale und Ziele und als Vertre- ter politischer Bewegungen und Parteien hat es zu allen Zeiten gegeben. Die Personalisierung der Politik ist so alt wie die Politik selbst" (Radunski 1980: 15). 1. 1. Was ist dran an der "Personalisierung der Politik" ? Die neunziger Jahre brachten in mehreren westlichen Demokratien das Ende einer konservativen Regierungs�ra. Den Anfang machten 1992 die amerikanischen W�h- ler. Nach zw�lf Jahren republikanischer Pr�sidentschaft verhalfen sie Bill Clinton in das h�chste Staatsamt. In Gro britannien errang 1997 New Labour nach 18 Jahren konservativer Regentschaft einen erdrutschartigen Sieg �ber die Tories. Und 1998 ging nach 16 Jahren die �ra des deutschen Langzeitkanzlers Kohl und mit ihr die Zeit der konservativ-liberalen Regierung zu Ende. Die SPD erhielt zum zweiten Mal seit Bestehen der Bundesrepublik mehr Stimmen als die Union.
Dr. Frank Brettschneider ist Professor für Kommunikationswissenschaft an der Universität Augsburg.
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