Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Sponsorship Culture in the German University Popular Music Festival Market

by Dominik Nösner
Save 17% Save 17%
Current price ₹6,898.00
Original price ₹8,278.00
Original price ₹8,278.00
Original price ₹8,278.00
(-17%)
₹6,898.00
Current price ₹6,898.00

Imported Edition - Ships in 18-21 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Paperback
  • ISBN13: 9783837665789
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Transcript Publishing
  • Publisher Imprint: Transcript Publishing
  • Publication Date:
  • Pages: 260
  • Original Price: USD 60.0
  • Language: English
  • Edition: N/A
  • Item Weight: 354 grams
  • BISAC Subject(s): Business Aspects

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us