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Sports and Entertainment Marketing by Ken Kaser

Sports and Entertainment Marketing

by Ken Kaser , Dotty B. Oelkers
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Book cover type: Paperback
  • ISBN13: 9789360537944
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cengage Learning India
  • Publisher Imprint: Cengage Learning India
  • Publication Date:
  • Pages: 448
  • Original Price: INR 1065.0
  • Language: English
  • Edition: 5th Edition
  • Item Weight: 1140 grams
  • BISAC Subject(s): General

SPORTS & ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics such as the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities.

Ken Kaser

Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years.

 

Dotty Boen Oelkers

Dotty Boen Oelkers is a sports and entertainment marketing author, educator, and enthusiast.

 

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