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Standortrelevante Investitionsmotive in der Medienbranche am Beispiel der Financial Times Deutschland by Kempermann, Hanno

Standortrelevante Investitionsmotive in der Medienbranche am Beispiel der Financial Times Deutschland

by Hanno Kempermann , Katrin Löhr
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Book cover type: Paperback
  • ISBN13: 9783638740913
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 120
  • Original Price: USD 67.5
  • Language: German
  • Edition: N/A
  • Item Weight: 168 grams
  • BISAC Subject(s): Earth Sciences / Geography

Diplomarbeit aus dem Jahr 2006 im Fachbereich Geowissenschaften / Geographie - Wirtschaftsgeographie, Note: 1,0, Universität zu Köln (Institut für Wirtschafts- und Sozialgeographie), Sprache: Deutsch, Abstract: Die vorliegende Arbeit beleuchtet die standortrelevanten Investitionsmotive von Medienunternehmen am Beispiel der Financial Times Deutschland. Ziel ist es, möglichst allgemeingültige Aussagen durch den Vergleich von Theorie und Praxis für Standortentscheidungen zu entwickeln, die auf weitere Bereiche des quartären Sektor übertragen werden können. Insbesondere liegt der Fokus auf qualitativen Standortmotiven, die im Wandel zur Informationsgesellschaft immer bedeutender werden - und bisher nur unzureichend in der wissenschaftlichen Diskussion zu Standortprozessen behandelt wurden. Nach der Diskussion der theoretischen Grundlagen im wirtschaftsgeografischen und medialen Bereich wird ein Standortwahlprozess entwickelt. Abschlie end erfolgt die Beleuchtung der Standortentscheidungen der Financial Times. Die Arbeit basiert mithin auf einem theoretischen und einem empirischen Teil, der die Standortentscheidungen der Financial Times vorstellt und diskutiert. Zudem werden eine Vielzahl von relevanten aktuellen Beispielen aus der Presse besprochen.

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