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Start-Up: A Practical Guide to Starting and Running a New Business

by Tom Harris
Save 35% Save 35%
Current price ₹5,141.00
Original price ₹7,909.00
Original price ₹7,909.00
Original price ₹7,909.00
(-35%)
₹5,141.00
Current price ₹5,141.00

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Book cover type: Hardcover
  • ISBN13: 9783319945460
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 146
  • Original Price: EUR 69.99
  • Language: English
  • Edition: 2019
  • Item Weight: 404 grams
  • BISAC Subject(s): Corporate Finance / Venture Capital, Production & Operations Management, and Management

From the Back Cover

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs at universities and business schools.



Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom's current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.

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