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Steuerung von Franchisenehmern bei McDonald's und Benetton by Knoepfle, Markus

Steuerung von Franchisenehmern bei McDonald's und Benetton

by Markus Knoepfle
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Book cover type: Paperback
  • ISBN13: 9783656562856
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 34
  • Original Price: USD 26.9
  • Language: German
  • Edition: 3. Auflage
  • Item Weight: 59 grams
  • BISAC Subject(s): Human Resources & Personnel Management

Studienarbeit aus dem Jahr 2006 im Fachbereich Führung und Personal - Sonstiges, Note: 1,3, Universität Hohenheim (Lehrstuhl für Unternehmensführung, Organisation und Personalwesen), Sprache: Deutsch, Abstract: Wie erfolgreich das Konzept des Franchising im Jahr 2005 war hat der Deutsche Franchise Verband in einem Artikel am 2. Januar 2006 veröffentlicht. Danach sind, im Gegensatz zum gegenwärtigen Trend in der deutschen Wirtschaft, in der Franchise-Branche seit dem 15. September 2004 über 22.000 neue Arbeitsplätze geschaffen worden. Insgesamt sind in dieser Branche bereits 406.000 Beschäftigte tätig und es wird auch in Zukunft mit einem weiteren Anstieg dieser Zahl gerechnet. Bereits 2004 erzielten die in Deutschland verbreiteten Franchise-Systeme zusammen rund 28 Milliarden Euro und für 2005 wird ein weiterer Anstieg erwartet. Voraussichtlich wird der Branchenumsatz bei bis zu 43,6 Milliarden Euro liegen. Daher stellt sich die Frage, wie sich die, trotz des augenblicklichen Erfolges, im Franchising auftretenden Probleme zwischen Franchisegeber und Franchisenehmer in der Praxis vermindern oder gänzlich vermeiden lassen um den weiteren Erfolg gewährleisten zu können. Beispielhaft soll dies an den Unternehmen McDonalds und Benetton untersucht werden, die jeweils unterschiedliche Ausgestaltungen des Franchisings betreiben, jedoch beide mit Erfolg im Markt tätig sind.

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