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Story Systems and Cultural Research: A Mixed-Methods Guide to Forecasting Social Change by Marie Lena Tupot, Tim Stock

Story Systems and Cultural Research: A Mixed-Methods Guide to Forecasting Social Change

by Marie Lena Tupot , Tim Stock
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Book cover type: Paperback
  • ISBN13: 9781041108443
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 184
  • Original Price: GBP 41.99
  • Language: English
  • Edition: 1
  • Item Weight: 286 grams
  • BISAC Subject(s): Methodology

In a world where culture evolves at an unprecedented pace, Story Systems and Cultural Research provides researchers, analysts, and strategists with a groundbreaking methodology for decoding cultural shifts through language. This book introduces a systematic research approach that blends semiotics, linguistics, and AI-driven analysis to map subcultural narratives and anticipate emerging trends.

Designed as both a practical research tool and a theoretical framework, it offers a structured way to abstract language, revealing the forces shaping societal change. Using a mixed-methods approach, Story Systems and Cultural Research equips readers with tools for analyzing subcultures, identifying patterns in discourse, and applying foresight techniques to predict cultural trajectories. It features real-world case studies, interactive AI exercises, and innovative cultural mapping techniques to help researchers move beyond retrospective analysis and into future-focused inquiry.

Ideal for researchers in cultural studies, marketing, sociology, policy analysis, and business foresight, this book serves as an essential guide for academics, professionals, and students who seek to harness the power of language and narrative in research methods. Whether used in qualitative analysis, strategic forecasting, or interdisciplinary studies, Story Systems and Cultural Research provides the critical tools needed to navigate and shape the future of cultural research.

Marie Lena Tupot holds a master's degree in information science from the University at Albany and has contributed extensively to cultural pattern analysis, AI applications in research, and foresight methodologies. She has been featured in peer-reviewed design research journals and textbooks, influencing discussions on cultural intelligence and innovation.

Tim Stock is a professor at Parsons School of Design and holds an M.A. in Cinema Studies from New York University. His expertise in semiotics, narrative theory, and strategic foresight has shaped design, media, and marketing strategies for Fortune 500 companies. He has led workshops on trend analysis and cultural forecasting worldwide, partnering with organizations such as Meta, KEF Acoustics, and the United Nations Development Programme (UNDP).

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