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Storytelling corporativo by Barrios, Armín Gómez

Storytelling corporativo

by Armín Gómez Barrios
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Book cover type: Paperback
  • ISBN13: 9798892486705
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Bayshop (Generis Publishing)
  • Publisher Imprint: Bayshop (Generis Publishing)
  • Publication Date:
  • Pages: 132
  • Original Price: USD 40.0
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 186 grams
  • BISAC Subject(s): Consumer Behavior

En este libro se describe la metodología del storytelling corporativo o narración de historias como una herramienta para mejorar la productividad, las relaciones humanas y el posicionamiento de marca en todo tipo organizaciones. La historia es el vehículo del conocimiento y la narración representa una de las tecnologías más antiguas de la humanidad que impulsó el desarrollo de nuestra civilización. A través de numerosos ejemplos, el autor describe cómo se puede aprovechar el storytelling en las empresas e instituciones para involucrar a los públicos internos y externos con la estrategia de la empresa y difundir los mensajes clave y valores intangibles de la corporación. Por medio del conocimiento detallado de casos de éxito en México y otros países, el libro presenta al storytelling como un elemento indispensable de la comunicación corporativa del siglo XXI.

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