Storytelling for Sustainability: Deepening the Case for Change

Name: Storytelling for Sustainability: Deepening the Case for Change
Brand: Taylor & Francis
SKU: 9781910174500
Price: 3215.0 INR
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by Jeff Leinaweaver

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ISBN13: 9781910174500
Binding: Paperback
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Greenleaf
Publication Date: May 7, 2015
Pages: 95
Original Price: GBP 37.99
Language: English
Edition: N/A
Item Weight: 146 grams
BISAC Subject(s): Green Business, Business Communication / General, and Skills

About The Book

Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what's my storyline?

About The Author

Leinaweaver, Jeff: - Jeff Leinaweaver is a storyteller, sustainability strategist, writer and educator who blends the power of storytelling and the practice of narrative leadership into the fields of corporate social responsibility, organizational development, sustainability reporting and permaculture design. Jeff has published widely, including in academic journals, The Associated Press, The Guardian's sustainability business column and others. Jeff is managing partner at Global Zen Sustainability and a leading GRI-certified trainer consultant for ISOS CSR and Associate for The Natural Step US. Jeff is also a graduate faculty member in sustainability and MBA program at the Bainbridge Graduate Institute at Pinchot, the University of Washington, Antioch University and Capella.

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