Storytelling in Management Practice: Dynamics and Implications

Name: Storytelling in Management Practice: Dynamics and Implications
Brand: Taylor & Francis
SKU: 9780415644334
Price: 13697.0 INR
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by Stefanie Reissner

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ISBN13: 9780415644334
Binding: Hardcover
Subject: N/A
Publisher: Taylor & Francis
Publisher Imprint: Routledge
Publication Date: May 24, 2013
Pages: 190
Original Price: GBP 165.0
Language: English
Edition: N/A
Item Weight: 440 grams
BISAC Subject(s): Human Resources & Personnel Management, Management, and Business Communication / General

About The Book

Since the early 2000s, storytelling as a means of managerial communication has been increasingly advocated, with a focus on the management practices of leadership, change and organizational culture. Most research on storytelling in management practice derives from practitioner experience, but little is known about the specific dynamics behind storytelling as a tool for managerial communication.

This book derives from one of the first research studies into storytelling in management practice, which sought to evaluate the assumed, but not necessarily proven, effectiveness of storytelling as a management tool. Building on existing theories of narrative and storytelling in organizations, the book explores how managers use storytelling in their daily practice, revealing that it can be employed both, purposively - like a tool, and perceptively - spontaneously and intuitively. The book explains that storytelling has different functions in management practice at different levels of the organization, such as:

Creating direction for the organization
Translating strategic messages into operational ones and supporting the professional development of staff
Shaping the organization's social fabric through the sharing of personal stories

Aided by a wealth of interviews and case studies, Storytelling in Management Practice reveals an analysis of the dynamic relationship between story, storyteller, audience and organizational context. As such, it will be useful for students and researchers working across a variety of sub-disciplines, including: leadership, organizational behaviour and business communication.

About The Author

Stefanie Reissner is Lecturer in Organization Studies at Newcastle University Business School, UK. Her research interests include narrative, sensemaking and storytelling. She has published her work in academic journals and is author of Narratives of Organisational Change and Learning: Making Sense of Testing Times (2008, Edward Elgar)

Victoria Pagan is Teaching Assistant and a PhD candidate at Newcastle University Business School, UK. Prior to this she was a research and evaluation consultant. Her research interests include organization studies and theory, power, politics, and narrative and she has co-authored work published in academic journals

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