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Storytelling in Organizations: From Theory to Empirical Research

by Kenneth A. Loparo
Save 35% Save 35%
Current price ₹7,345.00
Original price ₹11,299.00
Original price ₹11,299.00
Original price ₹11,299.00
(-35%)
₹7,345.00
Current price ₹7,345.00

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Book cover type: Paperback
  • ISBN13: 9781349311651
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 210
  • Original Price: EUR 99.99
  • Language: English
  • Edition: 2009
  • Item Weight: 291 grams
  • BISAC Subject(s): Organizational Behavior, Management, and Strategic Planning

Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

ANNA LINDA MUSACCHIO ADORISIO is a post-doctoral research fellow of the Swiss National Science Foundation, currently visiting New Mexico State University. She holds a PhD in Communication Sciences from the Università della Svizzera Italiana, Lugano, Switzerland. She has conducted research in Switzerland, the United States and Italy.

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