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Strategia marketingowa dla indyjskiego sektora detalicznego by Chandel, Atul Singh

Strategia marketingowa dla indyjskiego sektora detalicznego

by Atul Singh Chandel
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Book cover type: Paperback
  • ISBN13: 9786208856991
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 56
  • Original Price: GBP 31.23
  • Language: Polish
  • Edition: N/A
  • Item Weight: 87 grams
  • BISAC Subject(s): Production & Operations Management

Wzrost indyjskiego sektora detalicznego utrzymuje się na wysokim poziomie, zwlaszcza w branży spożywczej i odzieżowej, dzięki rosnącemu popytowi ze strony indyjskich konsument�w oraz wzrostowi dochod�w większości rodzin w miastach w por�wnaniu z innymi krajami rozwijającymi się. Ponieważ konkurencja jest nieodlącznym elementem rozwijającej się gospodarki, przedsiębiorstwa muszą stosowac strategie marketingowe, kt�re pozwolą im utrzymac lub zwiększyc przewagę konkurencyjną nad innymi podmiotami, aby zdobyc lojalnośc klient�w i osiągnąc rentownośc. W niniejszym opracowaniu przeanalizowano indyjski sektor detaliczny świeżej żywności, strategię marketingową zwiększającą wyniki, zachowania i postrzeganie indyjskich konsument�w. Om�wiono strategie marketingowe obejmujące koordynację i wsp�lpracę przedsiębiorstw, w tym procesy produkcji i dystrybucji, konkurencję cenową, psychologię konsument�w oraz aktualne problemy wplywające na branżę. W niniejszym opracowaniu stwierdzono, że aby uzyskac przewagę konkurencyjną, przedsiębiorstwa w Indiach powinny skupic się na wartości dla konsumenta. Niezbędne jest promowanie i utrzymywanie dobrych relacji między dystrybutorami a detalistami oraz między detalistami a konsumentami.

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