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Strategic Analysis of the BBC by Miriam Mennen

Strategic Analysis of the BBC

by Miriam Mennen
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Book cover type: Paperback
  • ISBN13: 9783640855148
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 22
  • Original Price: USD 26.9
  • Language: English
  • Edition: N/A
  • Item Weight: 41 grams
  • BISAC Subject(s): Operations Research and Research & Development

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 1,2, University of Sunderland, language: English, abstract: The following report presents a strategic analysis of the British Broadcasting Corporation (BBC). In order to analyse the external environment and potential advantages and disadvantages, the BBC faces, a PESTEL analysis was conducted. Porter's Five Forces analysis was applied, so that the competitive environment can be illustrated. The generation of value will be evaluated with a value chain analysis. Concluding, a SWOT analysis is exploiting the BBC's strength, weaknesses, opportunities and threats.

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