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Strategic Commercial Management

by David Lowe
Save 35% Save 35%
Current price ₹4,071.00
Original price ₹6,263.00
Original price ₹6,263.00
Original price ₹6,263.00
(-35%)
₹4,071.00
Current price ₹4,071.00

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Book cover type: Paperback
  • ISBN13: 9780367510268
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 254
  • Original Price: GBP 47.99
  • Language: English
  • Edition: 1
  • Item Weight: 268 grams
  • BISAC Subject(s): Commercial Policy

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

David Lowe is Professor of Commercial Management, a joint appointment at the School of Energy Geoscience Infrastructure and Society and Edinburgh Business School, Heriot Watt University.

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