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Strategic Communication Research Methods by Marianne Dainton

Strategic Communication Research Methods

by Marianne Dainton , Pamela J. Lannutti
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Book cover type: Paperback
  • ISBN13: 9798823342704
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cognella Academic Publishing
  • Publisher Imprint: Cognella Academic Publishing
  • Publication Date:
  • Pages: 330
  • Original Price: GBP 65.0
  • Language: English
  • Edition: Second
  • Item Weight: 572 grams
  • BISAC Subject(s): Communication Studies

Strategic Communication Research Methods provides students with the knowledge and tools they will need to use and conduct research effectively in their careers. While theory and methods are emphasized throughout, the focus on cultivating transferable skills and the relevant application of knowledge reinforce the book's practicality.

Students learn why research is critical in professional contexts, the various approaches for conducting communication research, how to evaluate research effectively, and how to conduct their own research. Chapters cover the research process, sampling, ethics, observation, data analytics, surveys, interviews and focus groups, experiments, and how to analyze and present research results. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach.

The second edition builds on the strengths of the previous edition by including a new chapter on digital data analytics and big data, as well as expanded information on analyzing qualitative and quantitative data. Throughout the book, contemporary research and examples provide students with the most current information in a way that resonates.

Straightforward, accessible, and highly practical, this text helps students recognize the valuable role of research in the development and assessment of communication strategies.

Dainton, Marianne: - Marianne Dainton (Ph.D., The Ohio State University) is a professor emerita of communication at La Salle University. Dr. Dainton is the author/coauthor of Group Communication for Professional Life, Applying Communication Theory for Professional Life, and Advanced Interpersonal Communication: Managing Communication Goals.

Lannutti, Pamela J.: - Pamela J. Lannutti (Ph.D., University of Georgia) is a professor and the director of the Center for Human Sexuality Studies at Widener University. Dr. Lannutti is the author of the award-winning Experiencing Same-Sex Marriage: Individuals, Couples, and Social Networks and past editor of Communication Quarterly. Her research has appeared in top communication and interdisciplinary journals.

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