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Strategic Creativity: How to Shape the Future to Change the Present

by Simon Grand , Christoph Weckerle
Save 35% Save 35%
Current price ₹1,881.00
Original price ₹2,894.00
Original price ₹2,894.00
Original price ₹2,894.00
(-35%)
₹1,881.00
Current price ₹1,881.00

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Book cover type: Hardcover
  • ISBN13: 9781394364688
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 224
  • Original Price: USD 29.95
  • Language: English
  • Edition: N/A
  • Item Weight: 404 grams
  • BISAC Subject(s): Decision-Making & Problem Solving

SIMON GRAND is a knowledge entrepreneur and strategy designer, researcher, and author. He is Associate Professor of Strategic Management and Management Innovation at the University of St. Gallen and a Permanent Research Fellow at Zurich University of the Arts.

CHRISTOPH WECKERLE is the Founder and Director of the Zurich Centre for Creative Economies (ZCCE) at Zurich University of the Arts. He is a researcher and consultant, also serving on the boards of European umbrella organizations and funding agencies.

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