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Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond by Joseph H. II

Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond

by Joseph H. II
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Book cover type: Paperback
  • ISBN13: 9781628924701
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Fairchild Books
  • Publisher Imprint: Fairchild Books
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 69.99
  • Language: English
  • Edition: N/A
  • Item Weight: 544 grams
  • BISAC Subject(s): General

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between.

This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

Hancock, Joseph H.: - Joseph H. Hancock II is a professor at Drexel University, USA, in the department of design. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is the principal editor for the journal Fashion, Style & Popular Culture.

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