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Strategic Excellence in Post-Digital Ecosystems by Mustafa Emre Civelek, Edin Güçlü Sözer, Murat Çemberci

Strategic Excellence in Post-Digital Ecosystems

by Mustafa Emre Civelek , Edin Güçlü Sözer , Murat Çemberci
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Book cover type: Paperback
  • ISBN13: 9781609621254
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Zea Books
  • Publisher Imprint: Zea Books
  • Publication Date:
  • Pages: 104
  • Original Price: GBP 8.0
  • Language: English
  • Edition: N/A
  • Item Weight: 164 grams
  • BISAC Subject(s): General

A B2C Perspective. The basic production of the digital economy is knowledge. As it becomes more important, traditional factors like labor and capital become less so. As technological innovation changes the nature of employment, the conversion of labor to consumption becomes increasingly difficult. E-commerce is the most important driving force of the digital economy. Using technology and information networks effectively allows brands or companies to effect rapid changes in competitive markets. The emergence of neo-consumers calls for a higher order of information exchange and interaction. Companies must reasses their complete business processes in a holistic way to ensure market prominence in an economy driven by social networks and communication. This book deals with the new concepts determining the future path of the digital economy and aims at providing a new perspective to the field.

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