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Strategic Management by H. Igor Ansoff

Strategic Management

by H. Igor Ansoff
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Book cover type: Hardcover
  • ISBN13: 9780333196861
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Palgrave MacMillan
  • Publication Date:
  • Pages: 236
  • Original Price: EUR 169.99
  • Language: English
  • Edition: 1979
  • Item Weight: 463 grams
  • BISAC Subject(s): Strategic Planning, International / Economics & Trade, and Management

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.

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