Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features:
- Balanced treatment of prescriptive and emergent models of strategic management.
- Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.
- Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups.
- 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout.
- A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading.
Suitable for both undergraduate and postgraduate study.
Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London.
Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London.
Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent.
Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth.
Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.
Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is also a Visiting Professor at the University of Portsmouth, England. He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, Kraft Jacobs Suchard and Dalgety Spillers in positions in marketing and strategic management. During the early 1980s, he was a director of two public companies before setting up his own consultancy company specialising in European and international strategy. In the 1990s he became increasingly involved in Higher Education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains highly active in teaching, research and writing, including work at Trinity College Dublin, Ireland, the School of Economics and Management at Wuhan University, China and Politecnico di Milano, Italy. He has written five previous books on international marketing and strategy as well as a number of original research papers with colleagues for various academic journals and research conferences. His current research interests include projects on global, entrepreneurial and sustainability strategies, particularly with regard to companies from emerging countries like China and India.
Dr Oliver Barish is Assistant Dean (Recruitment & Marketing) in the School of Business, Economics & Informatics, Birkbeck, University of London. He teaches strategic management to undergraduate and postgraduate students in the Department of Management at Birkbeck. Before embarking on an academic career in 2009, Oliver was the Managing Director of a software company and a military officer.
Dr Vinh Sum Chau is Senior Lecturer in Strategy at the Kent Business School, University of Kent. He has served as an associate editor for the British Journal of Management and the European Management Review. He is the chair of the Performance Management track of the British Academy of Management. His research interests are in organisational effectiveness and emerging market country development.
Dr Charles Thornton is Lecturer in Service Operations and Business Strategy, Plymouth Business School, University of Plymouth. Charles has taught strategic management for over 25 years management to a range of postgraduate and undergraduate students. He has a particular interest in the Resource Based View of the firm and its impact on product diversification. Charles lectured in London, before moving to the University of Plymouth in 2007. Prior to lecturing, he worked in commercial banking.
Dr Karl Warner is Lecturer in Strategy, Adam Smith Business School, University of Glasgow. His published research has investigated how incumbent firms build dynamic capabilities for digital transformation, which has implications for reinventing business models, enhancing workplace collaborations and improving organisational cultures. He has taught strategic management at all higher-education levels and on senior executive education programmes.
