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Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources by Anonymous

Strategic management analysis of adidas. Conditions in the sports equipment industry and available resources

by Anonymous
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Book cover type: Paperback
  • ISBN13: 9783656860341
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 34
  • Original Price: USD 26.9
  • Language: English
  • Edition: N/A
  • Item Weight: 59 grams
  • BISAC Subject(s): Operations Research and Research & Development

Seminar paper from the year 2011 in the subject Business economics - Operations Research, grade: 2,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), course: Strategic Management, language: English, abstract: This paper aims to evaluate conditions in the market environment in which adidas operates. Not only the sports equipment industry itself - the micro environment - is looked at, but also the wider macro environment. Additionally, adidas' critical success factors are outlined, its resource capabilities are evaluated, highlighting threshold and unique resources, and the company's core competences are specified. Using a SWOT analysis, conclusions are drawn by assessing how well the strategic capabilities of adidas fit the environmental factors relevant to the company.

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