Strategic Management Concepts : A Competitive Advantage Approach

Name: Strategic Management Concepts : A Competitive Advantage Approach
Brand: Pearson Education India
SKU: 9789361590955
Price: 570.0 INR
Availability: InStock

by Jacob David

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ISBN13: 9789361590955
Binding: Paperback
Subject: Business Management
Publisher: Pearson Education India
Publisher Imprint: Pearson
Publication Date: June 30, 2024
Pages: 492
Original Price: INR 760.0
Language: English
Edition: 18th Edition
Item Weight: 874 grams
BISAC Subject(s): General

About The Book

Strategic Management Concepts: A Competitive Advantage Approach, 18^th Edition is a skills-oriented book on the practical aspects of understanding strategic management.

Designed to enable students to learn “how to do strategic planning" over and above the mere learning of theories in strategy, this book empowers students and practicing managers with the latest skills and concepts needed to effectively formulate and efficiently implement strategic plans that can lead to sustainable competitive advantages for any type of business.

Enriched with Indian case studies and examples, the book provides a transformative learning experience from grasping theoretical concepts to executing strategic ideas to action. Focused on learning by doing, the text includes an integrative model that appears in every chapter, how to construct strategic-planning matrices like SWOT analysis and the BCG matrices, how to perform strategic-planning analyses, such as EPS/EBIT and Corporate Valuation.

Features –

Focus on Exemplary Strategists in India —

Chandrasekharan (Tata Group), Santosh Iyer (Mercedes-Benz), Alexander Gerding (BASF), Mohan Mariwala (Auto Hangar), Dharmil Sheth (PharmEasy), Perizaad Zorabian (Zorabian Chicken), Nikhil Chopra (JB Pharma), Elizabeth Jacob (Athena BPO) and other.

Case Studies of reputed companies —

Tata Motors in the Indian EV Market, Mahindra Tractors winning ITOTY, Mercedez-ROTF, Rustomjee Builders Emphasis on Unusual Ratios in Real Estate , BASF ecovio® Initiative, Times of India’s Digital Strategy and more.

Numerous examples in India context –

including Perpetual mapping of domestic airliners, Gauri Maulekhi’s pursuit of animal welfare, Ransomware attack on Indian companies, Alternative strategies adopted by companies like Flipkart-Myntra, Reliance Jio, Aditya Bira Group and others.

About The Author

Fred R. David, PhD University of Debrecen Debrecen, Hungary

Forest R. David, PhD Lenoir-Rhyne University Hickory, North Carolina,

Meredith E. David, PhD Baylor University Waco, Texas,

Isaac Jacob K J Somaiya Institute of Management, Mumbai, India,

Hanif Kanjer, PhD Rustomjee Business School and Rustomjee Cambridge International School & Junior College, Mumbai, India,

Ranjan Chaudhuri, DSc EMLV Business School, Paris, France

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