Strategic Management: Concepts, Skills and Practices

Name: Strategic Management: Concepts, Skills and Practices
Brand: PHI Learning Pvt Ltd
SKU: 9788120345126
Price: 281.0 INR
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by Srivastava R. M. , Verma Shubhra

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ISBN13: 9788120345126
Binding: Paperback
Subject: N/A
Publisher: PHI Learning Pvt Ltd
Publisher Imprint: PHI Learning Pvt Ltd
Publication Date: December 21, 2020
Pages: 268
Original Price: INR 375.0
Language: English
Edition: N/A
Item Weight: 410 grams
BISAC Subject(s): General

About The Book

Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions.

The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics).

Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in marketing as they learn. This book is an indispensable companion for the postgraduate students of management with specialization in marketing. Also, the book will prove valuable for the Management Development Programs, Data Analysts, and Researchers in the field. It enables them to identify marketing problems, carry out research efficiently, process the data in a simple way using SPSS, and create reports in a systematic manner.

TARGET AUDIENCE

• MBA (Marketing)

• Data Analysts

• Management Development Programme

About The Author

ARUNANGSHU GIRI, Ph.D., is Associate Professor in the School of Management and Social Science, Haldia Institute of Technology, West Bengal. He is also Visiting Professor at Vidyasagar University, one of the eminent Universities in India. With more than a decade of experience in teaching postgraduate students, he has authored four books in the field of management and social sciences. Besides, he has published 69 research papers in peer-reviewed national and international journals, including Scopus index and is on the editorial board of various reputed national and international journals.|PRADIP PAUL, Ph.D., is Senior Manager (Retail Sales) in Indian Oil Corporation Ltd., a diversified, integrated energy major Public Sector Enterprises. Also, he has a long experience of working in Marketing Division in various capacities. Besides, he has expertise in contract management, project management, retail analytics including trade analysis, predictive demand, supply chain management, credit supply management. He has numerous research publications in peer-reviewed national and international journals including Scopus indexed.

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