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Strategic Management in the Media: Theory to Practice

by Lucy
Save 30% Save 30%
Current price ₹4,018.00
Original price ₹5,740.00
Original price ₹5,740.00
Original price ₹5,740.00
(-30%)
₹4,018.00
Current price ₹4,018.00

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Book cover type: Paperback
  • ISBN13: 9781473929500
  • Binding: Paperback
  • Subject: N/A
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Publication Date:
  • Pages: 256
  • Original Price: GBP 45.99
  • Language: English
  • Edition: Second Edition
  • Item Weight: 431 grams
  • BISAC Subject(s): Media Studies

Küng, Lucy: -

Lucy Küng, Reuters Institute, University of Oxford, and University of Oslo

She is the author of Innovators in Digital News (2015, IB Taurus), The Internet and the Mass Media (Sage, 2014), When Innovation Fails to Disrupt: The Launch of BBC News Online (2007), and Inside the BBC and CNN: Managing Media Organisations (2000, Routledge)


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