Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

Name: Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools
Brand: Palgrave MacMillan
SKU: 9783031548390
Price: 12486.0 INR
Availability: InStock

by Javier Martínez-Falcó , Bartolomé Marco-Lajara , Eduardo Sánchez-García

Save 35%

₹12,486.00

₹19,209.00

(-35%)

₹12,486.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote

Name

Quantity

+91

Company Name

Message

Quantity

More Information

ISBN13: 9783031548390
Binding: Paperback
Subject: N/A
Publisher: Palgrave MacMillan
Publisher Imprint: Palgrave MacMillan
Publication Date: January 1, 2024
Pages: 257
Original Price: EUR 169.99
Language: English
Edition: N/A
Item Weight: 319 grams
BISAC Subject(s): Industries / Hospitality, Travel & Tourism

About The Book

Part I: Introduction.- Chapter 1. Towards a clarification of the definition of wine tourism Claudia Bazzani, Jacques-Olivier Pesme and Katia Laura Sidali.- Part II: Competitive strategies in the wine tourism sector.- Chapter 2. Cornering Authenticity in Wine Tourism: the case of Tuscany. Cristina Santini, Alessio Cavicchi and Giovanna Bertella.- Chapter 3. Knowledge management, innovation and business growth in wine tourism: The case of Fincas la Estacada Jorge Linuesa-Langreo, Pablo Ruiz-Palomino, Rafael Morales-Sánchez and María Ángeles García-Haro.- Chapter 4. Coopetition Strategies to Facilitate Wine Tourism Offerings James M. Crick and David Crick.- Part III: Demand and consumer behavior in wine tourism sector.- Chapter 5. Message in a bottle: Generation Y and wine purchase occasions' perceived risks and information sources Ana Brochado, Helena Rodrigues and Sara Vaz de Barros Nunes Mendes.- Chapter 6. Exploring emerging Chinese wine tourists:Does gender matter? Stella Kladou, Ahmet Usakli and Kyuho Lee.- Chapter 7. A systematic review of wine tourism and customer behavior using bibliometric analysis Mobina Mohammadi, Jorge Linuesa-Langreo, Pablo Ruiz-Palomino and Ricardo Martínez-Cañas.- Chapter 8. Wine Tourism in Israel: preferences of potential wine tourists Eli Cohen.- Part IV: New management tools for the wine tourism sector.- Chapter 9. Forecasting Wine Tourism: A survey of methods Martin Kunc.- Chapter 10. Broadening the Idea of Guides and Guiding: A Wine Tourism Roadmap Terrance Weatherbee and Donna Sears.- Part V: Epilogue.- Chapter 11. Analysing the experience of wine tourists: an approach from the wine routes Ricardo Sellers-Rubio, Juan L. Nicolau-Gonzálbez and Seunghun Shin.

About The Author

Javier Martínez-Falcó, PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries.

Bartolomé Marco-Lajara, PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the 'Next Tourism Generation Alliance' and 'Tourist Observatory of the Valencian Community' projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group.

Eduardo Sánchez-García, PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry.

Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us

Related Category

business & economics > industries / hospitality, travel & tourism

Bestselling

View All

Atomic Habits (Lead Title)

Clear, James

₹585

₹899

(-35%)

₹585

• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

Diary of a Wimpy Kid: Partypooper (Book 20)

Jeff Kinney

₹455

₹699

(-35%)

₹455

• Author(s): Jeff Kinney • Publisher: Penguin Random House Children's UK • Publisher Imprint: Penguin Random House Children's UK • BISAC: Comics & Graphic Novels - Humorous

Ikigai

Hector Garcia

₹390

₹599

(-35%)

₹390

• Author(s): Hector Garcia • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books

The Courage To Be Disliked How To Free Yourself Change Your Life And Achieve Real Happiness Courage To Series

Ichiro Kishimi

₹358

₹550

(-35%)

₹358

• Author(s): Ichiro Kishimi • Publisher: GROVE ATLANTIC • Publisher Imprint: Allen & Unwin • BISAC: Personal Growth - SuccessIchiro Kishimi lives in Kyoto. He writes, lectures and teaches in psychiatric clinics as a certified counsellor and c...

View full details

12 Years: My Messed-up Love Story

Chetan Bhagat

₹260

₹399

(-35%)

₹260

• Author(s): Chetan Bhagat • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralFrom India's top-selling writer Chetan Bhagat comes a powerful new love story that will make you laugh, cry...

View full details

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery

Brianna Wiest

₹260

₹399

(-35%)

₹260

• Author(s): Brianna Wiest • Publisher: Manjul Publishing • Publisher Imprint: Amaryllis • BISAC: Body Mind And SpiritThis is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting n...

View full details

The Art of Spending Money: Simple Choices for a Richer Life

Morgan Housel

₹290

₹499

(-42%)

₹290

• Author(s): Morgan Housel • Publisher: Pan Macmillan • Publisher Imprint: Pan Macmillan • BISAC: Finance - Wealth ManagementA third book from the International bestselling author of The Psychology of Money and Same as Ever, lessons on harnessing...

View full details

Mother Mary Comes To Me

Arundhati Roy

₹585

₹899

(-35%)

₹585

• Author(s): Arundhati Roy• Publisher: PRH INDIA LOCAL PRINT• Publisher Imprint: Penguin Hamish Hamilton• BISAC: Literary FiguresArundhati Roy’s first work of memoir, this is a soaring account, both intimate and inspiring, of how the author became...

View full details

Truth without Apology: A Guide for Those Who Can Stand It

Acharya Prashant

₹260

₹399

(-35%)

₹260

• Author(s): Acharya Prashant • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: GeneralIn a world where vagueness is mistaken for depth and obscurity passes for wisdom, Truth without Apology ...

View full details

Grandma's Bag of Stories

Sudha Murthy

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murthy • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Short StoriesWho can resist a good story, especially when it's being told by Grandma? From her bag emerges tales of kings and cheats, monkeys and mic...

View full details

Days at the Morisaki Bookshop

Satoshi Yagisawa

₹260

₹399

(-35%)

₹260

• Author(s): Satoshi Yagisawa • Publisher: Bonnier Books Ltd • Publisher Imprint: Bonnier Books Ltd

Deep Work: Rules For Focused Success In A Distracted World

Newport, Cal

₹260

₹399

(-35%)

₹260

• Author(s): Newport, Cal • Publisher: Little, Brown Book Group • Publisher Imprint: Piatkus

Can We Be Strangers Again?: A National Bestseller

Shrijeet Shandilya

₹195

₹299

(-35%)

₹195

• Author(s): Shrijeet Shandilya • Publisher: Ebury Press • Publisher Imprint: Ebury Press • BISAC: Romance - GeneralIn the electric haze of college life, three friends are bound by laughter, late-night talks and unspoken promises. But when two of...

View full details

The Secret of Secrets: (Robert Langdon Book 6)

Dan Brown

₹975

₹1,499

(-35%)

₹975

• Author(s): Dan Brown • Publisher: Transworld Publishers Ltd • Publisher Imprint: Transworld Publishers Ltd • BISAC: Thrillers - EspionageDan Brown is the bestselling author of Digital Fortress, Deception Point, Angels and Demons, The Da Vinci C...

View full details

Magic of the Lost Temple

Sudha Murty

₹179

₹275

(-35%)

₹179

• Author(s): Sudha Murty • Publisher: India Puffin • Publisher Imprint: India Puffin • BISAC: Action & Adventure - General

Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!

₹390

₹599

(-35%)

₹390

• Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books • BISAC: Personal Finance - GeneralApril of 2022 marks a 25-year milestone for the personal finance classic Rich Dad Poor Dad that still ranks as the #1 Pers...

View full details

World’S Greatest Books For Personal Growth & Wealth (Set Of 4 Books) : Perfect Motivational

Dale Carnegie, Napoleon Hill

₹390

₹599

(-35%)

₹390

• Author(s): Dale Carnegie | Napoleon Hill • Publisher: Fingerprint • Publisher Imprint: Fingerprint • Subject: General Books

The Housemaid: An Addictive Psychological Thriller With Mind-Bending Twists

Freida Mcfadden

₹358

₹550

(-35%)

₹358

• Author(s): Freida Mcfadden • Publisher: Penguin Select Print • Publisher Imprint: Penguin Select Publishing"Multi-Million Copy Bestselling Series •Now Being Made Into a Major Motion Picture Starring Sydney Sweeney and Amanda Seyfried #1 New Yor...

View full details

101 Tales: The Great Panchatantra Collection

Wonder House Books

₹390

₹599

(-35%)

₹390

• Author(s): Wonder House Books • Publisher: Wonder House Books • Publisher Imprint: Wonder House Books • BISAC: Comics & Graphic Novels - Fairy Tales, Folklore, Legends & MTimeless Wisdom, Talking Animals & Life Lessons for Young Min...

View full details

Man's Search For Meaning

Viktor E. Frankl

₹260

₹399

(-35%)

₹260

• Author(s): Viktor E. Frankl • Publisher: Random House • Publisher Imprint: Random Hou • Subject: Medical, Nursing and Health Sciences

Bacchon KI Doctor's Desi Parenting Book: A Doctor-Mom's Guide to Milk, Myths, Motherhood and More

Madhavi Bharadwaj

₹260

₹399

(-35%)

₹260

• Author(s): Madhavi Bharadwaj • Publisher: PRH India • Publisher Imprint: Penguin Ebury Press • BISAC: Parenting - MotherhoodWelcome to the wild, messy, wonderful world of parenting--where the nights are long, the diapers are explosive, and unso...

View full details

The Outsider

Vir Das

₹455

₹699

(-35%)

₹455

• Author(s): Vir Das • Publisher: HarperCollins Publishers India • Publisher Imprint: HarperCollins Publishers India • BISAC: Entertainment & Performing ArtsComedian and actor Vir Das is beloved (by some, tolerated by others, blocked by a few...

View full details

The Very Hungry Caterpillar

Eric Carle

₹293

₹450

(-35%)

₹293

• Author(s): Eric Carle • Publisher: Penguin Books, Limited (UK) • Publisher Imprint: Penguin Books, Limited (UK) • BISAC: Animals - Butterflies, Moths & CaterpillarsEric Carle's The Very Hungry Caterpillar is a perennial favourite with child...

View full details

Too Good to Be True : A smart, funny will-they-won’t-they romance by mostlysane

Prajakta Koli

₹260

₹399

(-35%)

₹260

• Author(s): Prajakta Koli • Publisher: Harper Fiction India • Publisher Imprint: Harper Fiction India • BISAC: Romance - ContemporaryWinner of the Amazon India Popular Choice Debut Book 2025 Award. From one of India's most-loved creators comes s...

View full details

Strategic Management in the Wine Tourism Industry: Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

Related Category

Bestselling

Country

Country