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Strategic Management Information 4e by Peppard

Strategic Management Information 4e

by Peppard
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Book cover type: Paperback
  • ISBN13: 9780470034675
  • Binding: Paperback
  • Subject: N/A
  • Publisher: John Wiley & Sons
  • Publisher Imprint: John Wiley & Sons
  • Publication Date:
  • Pages: 504
  • Original Price: GBP 59.95
  • Language: English
  • Edition: Revised
  • Item Weight: 889 grams
  • BISAC Subject(s): Strategic Planning and Information Management

  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

Joe Peppard and John Ward present a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. This approach can be used by executives, managers and IS/IT professionals, working together, to combine their experience and skills to identify what can and needs to be done and how best to do it, so that IS/IT is managed strategically.

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