Skip to content
Welcome To Atlantic Books! Upto 75% off Across Various Categories.
Upto 75% off Across Various Categories.
Strategic Market Management

Strategic Market Management

by David A. Aaker
Save 30% Save 30%
Rs. 5,476.00
Rs. 5,476.00 - Rs. 5,476.00
Rs. 5,476.00
Rs. 3,834.00
Rs. 3,834.00 - Rs. 3,834.00
Rs. 3,834.00

Ships in 1-2 Days

Free Shipping on orders above Rs. 1000

New Year Offer - Use Code ATLANTIC10 at Checkout for additional 10% OFF

Request Bulk Quantity Quote
Book cover type: Paperback
  • ISBN13: 9780471415725
  • Binding: Paperback
  • Subject: Business Management
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 352
  • Original Price: USD 61.95
  • Language: English
  • Edition: N/A
  • Item Weight: 1000 grams

About the Book Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. <ul> <li>The most complete, systematic approach to external analysis available.</li> <li>Addresses key current strategy issues, and is noted for its extensive use of business examples.</li> </ul>