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Strategic Perspective on the Marketing of Information Technologies

by Jagdish N. Sheth , Gary L. Frazier , Ruby Dholakia
Save 17% Save 17%
Current price ₹12,003.00
Original price ₹14,404.00
Original price ₹14,404.00
Original price ₹14,404.00
(-17%)
₹12,003.00
Current price ₹12,003.00

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Book cover type: Hardcover
  • ISBN13: 9781559383875
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Jai Press Inc.
  • Publisher Imprint: Jai Press Inc.
  • Publication Date:
  • Pages: 300
  • Original Price: GBP 83.99
  • Language: English
  • Edition: N/A
  • Item Weight: 508 grams
  • BISAC Subject(s): Telecommunications

This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

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