Name: Strategic Pharmaceutical Marketing Management in Growth Markets
Brand: Taylor & Francis Group
SKU: 9781032669304
Price: 907.0 INR
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Strategic Pharmaceutical Marketing Management in Growth Markets

by Mithun Nandy

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ISBN13: 9781032669304
Binding: Hardcover
Subject: Business Management
Publisher: Taylor & Francis Group
Publisher Imprint: Rout India
Publication Date: May 6, 2024
Pages: 288
Original Price: INR 1295.0
Language: English
Edition: South Asia Edition
Item Weight: 690 grams
BISAC Subject(s): N/A

About The Book

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50% of the global demand for various vaccines and, as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organizational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals.

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