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Strategiczna wartośc informacji by Volkwyn, Robert

Strategiczna wartośc informacji

by Robert Volkwyn
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Book cover type: Paperback
  • ISBN13: 9786208770785
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wydawnictwo Nasza Wiedza
  • Publisher Imprint: Wydawnictwo Nasza Wiedza
  • Publication Date:
  • Pages: 60
  • Original Price: GBP 34.71
  • Language: Polish
  • Edition: N/A
  • Item Weight: 96 grams
  • BISAC Subject(s): Production & Operations Management

Wyzwania stojące przed nowoczesną organizacją są dynamiczne. Aby im sprostac, potrzebni są innowacyjni liderzy biznesowi. Kluczowym elementem procesu wzmacniania pozycji jest stale dostarczanie istotnych informacji, na kt�rych opiera się proces podejmowania decyzji. Ponieważ planowanie strategiczne dotyczy ustalenia gl�wnego kierunku organizacji, wymagane jest jasne zrozumienie zmiennych wejściowych. Informacje ulatwiają ten proces. W tym miejscu pojawia się jednak pewne zastrzeżenie: lawina informacji w erze komputer�w bez skutecznego zarządzania może raczej skomplikowac niż uprościc proces decyzyjny. Ponadto inwestowanie w technologie informatyczne może pochlaniac ogromne środki finansowe. Kadra kierownicza ma trudności z ilościowym określeniem zwrotu z takiej inwestycji. Mogą zapytac "Dlaczego musimy wydac dwadzieścia milion�w dolar�w, aby pozostac konkurencyjnymi, zamiast zaledwie kilku milion�w na poprawę poziomu obslugi klienta?". Niniejsza książka stawia hipotezę, że inwestycje w odpowiednie, zorientowane na klienta systemy informatyczne dodają wartości i zapewniają zwrot przekraczający koszt kapitalu.

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