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Stratégies de Marketing Numérique by Rebeca Figueira

Stratégies de Marketing Numérique

by Rebeca Figueira , Samara Batista
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Book cover type: Paperback
  • ISBN13: 9786207903634
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Editions Notre Savoir
  • Publisher Imprint: Editions Notre Savoir
  • Publication Date:
  • Pages: 64
  • Original Price: GBP 37.0
  • Language: French
  • Edition: N/A
  • Item Weight: 105 grams
  • BISAC Subject(s): Management

Au fil des ans, avec le développement et la croissance de la technologie, l'internetest devenu une plateforme de communication essentielle dans la vie des gens. L'accès plus facile à la communication a entraîné des changements significatifs dans les habitudes et les modes de consommation des gens. Les progrès technologiques ont réussi à modifier la façon dont les gens travaillent, communiquent et achètent, ce qui se traduit par une plus grande proximité entre les consommateurs et les organisations. Dans ce contexte, les entreprises ont commencé à utiliser l'internet comme moyen de communication avec leurs clients, dans le but de promouvoir leurs produits et services et de stimuler les ventes. Cet ouvrage aidera les gestionnaires et les entrepreneurs à comprendre quels sont les facteurs qui influencent le plus la consommation en ligne.

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