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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

by P.M. Rao
Save 35% Save 35%
Current price ₹19,507.00
Original price ₹30,010.00
Original price ₹30,010.00
Original price ₹30,010.00
(-35%)
₹19,507.00
Current price ₹19,507.00

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Book cover type: Hardcover
  • ISBN13: 9780765617972
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Taylor & Francis
  • Publisher Imprint: M.E. Sharpe
  • Publication Date:
  • Pages: 248
  • Original Price: GBP 235.0
  • Language: English
  • Edition: N/A
  • Item Weight: 613 grams
  • BISAC Subject(s): Investments & Securities / General and Strategic Planning

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.

Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.

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