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Strategies for Managing Uncertainty by Alfred A. Marcus

Strategies for Managing Uncertainty

by Alfred A. Marcus
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Book cover type: Paperback
  • ISBN13: 9781316641682
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 564
  • Original Price: USD 62.0
  • Language: English
  • Edition: Reprint
  • Item Weight: 817 grams
  • BISAC Subject(s): Entrepreneurship

All organizations must cope with future uncertainties. These uncertainties affect the strategic choices they make. They must commit scarce organizational resources to future outcomes which they have little assurance will come into being. Marcus explores how decision makers in the energy industry made choices in the face of such uncertainties, specifically examining two major uncertainties they confronted in the 2012-18 period - price volatility and climate change. Marcus tells the story of how different companies in the integrated oil and natural gas sector and in the motor vehicle sector responded to these uncertainties. In the face of these challenges, companies in the energy industry hedged their bets by staking out paradoxical or contrasting positions. On the one hand, they focused on capturing as much gain as they could from the world's current dependence on fossil fuels and on the other hand they made preparations for a future in which fossil fuels might not be the world's dominant energy source.

Marcus, Alfred A.: - Alfred A. Marcus is Professor and Edson Spencer Endowed Chair in Strategy and Technological Leadership at the Carlson School of Management, University of Minnesota. He is the author, co-author, or editor of seventeen books, including Innovations in Sustainability: Fuel and Food (Cambridge, 2015), which won the Academy of Management ONE 2016 Outstanding Book Award.

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