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Strategische Allianzen in der Luftfahrt by Anonym

Strategische Allianzen in der Luftfahrt

by Anonym
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Book cover type: Paperback
  • ISBN13: 9783668908017
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 26.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): Management

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Sprache: Deutsch, Abstract: Zunächst werden im Rahmen dieser Arbeit die Begriffe der strategischen Allianz und der dazu gehörenden Allianzfähigkeit definiert welche in der Luftfahrtbranche weit verbreitet sind. Des Weiteren werden die Merkmale und Besonderheiten der strategischen Allianz näher betrachtet. Im nächsten Schritt werden darauf aufbauend weitere Kooperationsformen vorgestellt um die Abgrenzung zur strategischen Allianz zu verdeutlichen. Anschlie end werden sowohl die Möglichkeiten und Ziele, als auch die Probleme von strategischen Allianzen herausgearbeitet, die zur Entstehung dieser Kooperationsform geführt haben. Um dieses theoretische Wissen besser nachvollziehen zu können, wird im 3. Kapitel die in der Flugzeugbranche führende strategische Allianz Star Alliance vorgestellt. Abschlie end werden in einer kritischen Darstellung die Vor- und Nachteile der Star Alliance aufgezeigt.

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