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Strategische Logik: Die Quellen Der Langfristigen Unternehmensrentabilität by José-Carlos Jarillo

Strategische Logik: Die Quellen Der Langfristigen Unternehmensrentabilität

by José-Carlos Jarillo
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Book cover type: Paperback
  • ISBN13: 9783322852502
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Publication Date:
  • Pages: 351
  • Original Price: EUR 53.26
  • Language: German
  • Edition: Softcover Repri
  • Item Weight: 567 grams
  • BISAC Subject(s): Management

Basierend auf Fallbeispielen und theoretischen Grundlagen zeigt Jos�-Carlos Jarillo �berzeugend, wie man "logisch" Entscheidungen analysiert, die f�r den langfristigen Unternehmenserfolg entscheidend sind. Betrachtet werden dabei sowohl technologische Entscheidungen als auch die Fragen der Vertikalen Integration sowie der Internationalisierung und der Festlegung des richtigen Diversifizierungsgrades. Mythen des Strategischen Managements, wie die vorrangige Bedeutung von Wachstum oder die Forderung, die Nummer eins in einem bestimmten Markt zu sein, werden in Frage gestellt. Praktische Hinweise zur Anwendung der Strategischen Logik runden das Buch ab. F�r die 2. Auflage wurden alle Kapitel aktualisiert.

Professor Dr. Dr. José-Carlos Jarillo ist ordentlicher Professor und Inhaber des Lehrstuhls für Unternehmensstrategie und Internationale Strategie an der Universität Genf, HEC. Er lehrte am IMD in Lausanne, an der IESE Business School der Universität von Navarra und dem Instituto de Empresa in Spanien und war Senior Research Associate an der Harvard Business School. Er ist Gründer und Managing Partner des Unternehmens Strategic Investment Advisors SA.

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