Strategische Unternehmungsplanung - Strategische Unternehmungsführung: Stand Und Entwicklungstendenzen
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Wer Ziele erreichen will, muss welche haben. Nur wer Ziele ansteuert, kommt an. Dieses Standardwerk ist der zuverl�ssige Kompass f�r Kapit�ne der Strategischen Unternehmungsf�hrung. Die Autoren schildern Wesen und Konzepte der vernetzten Landkarten dieser Materie. Detailliert ist der Bereich der Planung ausgef�hrt: Wie werden Ziele gefunden, Gesch�ftsfelder definiert und deren Organisation geplant? Was kommt danach? Wie wird zielf�hrend gesteuert und kontrolliert? Zus�tzliches Thema ist "Corporate Governance" (inter)nationale rechtliche und institutionelle Rahmenbedingungen, die Entscheidungstr�ger zu ber�cksichtigen haben.
Prof. Dr. Dr. h.c. mult. DIETGER HAHN arbeitet seit vielen Jahren besonders intensiv auf dem Gebiet des Controlling und insbesondere auch auf den Gebieten der strategischen Planung und strategischen Führung. Er ist Autor des Controllingstandardwerkes über integrierte Planungs- und Kontrollsysteme mit integrierter Planungs- und Kontrollrechnung (PuK - 6. Auflage, 2001) und vieler weiterer einschlägiger Veröffentlichungen. Nach seinem Studium des Wirtschaftsingenieurwesens und Eisenhüttenwesens und mehrjähriger Konzernpraxis erhielt er Rufe an die Universitäten bzw. Technischen Hochschulen in Gießen, Aachen, Berlin und Kiel und absolvierte Gastdozententätigkeiten im Ausland. Zusammen mit Prof. Dr. Dr. h.c. Knut Bleicher gründete er 1975 das Institut für Unternehmungsplanung (IUP), das seinen Sitz in Gießen und Berlin hat. Er ist emeritierter Professor für Industrielles Management und Controlling an der Justus-Liebig-Universität Gießen und langjähriger Honorarprofessor an der Technischen Universität Berlin, zudem Mitglied in mehreren Aufsichtsräten/Beiräten in der Industrie und in Forschungsinstitutionen. Ferner gehört er dem Beirat der Schmalenbach-Gesellschaft für Betriebswirtschaft e. V. an.
Professor BERNARD TAYLOR is Executive Director of the Centre for Board Effectiveness, which offers teaching and research in corporate governance at Henley Management College, where he was formerly head of faculty in Strategy and International Management. He has founded two international journals Long Range Planning and The Journal of General Management and produced 24 books. He also established two European Councils in Corporate Strategy and Board Effectiveness for the Conference Board Europe.
At Henley he was a member of the team which produced Standards for the Board, the government-sponsored study of the roles and responsibilities of British boards of directors. He organises the leading International Conference on CorporateGovernance and Board Leadership which takes place at Henley in October each year. He is also External Examiner for the Institute of Directors' Diploma in Company Direction.
Before becoming an academic he was in Marketing with Procter & Gamble and in Education and Training with Rank Xerox. He is also a consultant in Corporate Strategy to companies and public organisations in Britain and overseas.
His latest book with Philip Stiles is Boards at Work: How Directors View their Roles and Responsibilities, Oxford University Press, 2001. Other books include Driving Change in Financial Services with Ian Morison (Woodhead, 1999), Managing Technology for Competitive Advantage with Joe Anderson and Robin Fears (Financial Times, 1997) and Supergrowth Companies: Entrepreneurs in Action with John Harrison (Butterworth Heinemann, 1996).
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