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Strategischer Wandel in der Fitness- und Gesundheitsbranche. Strategische Unternehmensführung anhand eines Fallbeispiels by Schüttler, Lisann

Strategischer Wandel in der Fitness- und Gesundheitsbranche. Strategische Unternehmensführung anhand eines Fallbeispiels

by Lisann Schüttler
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Book cover type: Paperback
  • ISBN13: 9783346733443
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Publication Date:
  • Pages: 28
  • Original Price: USD 13.9
  • Language: German
  • Edition: 1. Auflage
  • Item Weight: 50 grams
  • BISAC Subject(s): Management

Einsendeaufgabe aus dem Jahr 2021 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,6, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Veranstaltung: Master Prävention undGesundheitsmanagement, Sprache: Deutsch, Abstract: Die Digitalisierung der Fitnessbranche schreitet immer weiter voran und wird in Zukunft eine bedeutsame Rolle einnehmen. Das Spektrum reicht von digital gesteuerten Trainingsgeräten über Zubehör wie Smart-Watches bis hin zu App-basierten Fitnesskonzepten. Bereits 11 Prozent der sportlich Aktiven in Deutschland nutzen inzwischen solche Apps und ca. 4 Prozent nutzen das Angebot von Online-Fitnessstudios. Um das Fitnessstudio attraktiver für Neukunden zu gestalten sowie die Fluktuationsquote zu senken, wird eine Umstrukturierung des Angebots entwickelt. Da das Unternehmen veraltet wirkt und das Preis-Leistungs-Verhältnis nicht gerechtfertigt zu sein scheint, werden folgende Ma nahmen ergriffen: Um das Angebot des Studios zu modernisieren, wird ein elektronisch gesteuerter Kraft-Ausdauer-Trainingszirkel in das Repertoire aufgenommen. Dieser funktioniert über eine Chip-Karte, welche alle relevanten Trainingsdaten aufzeichnet. Das Training ist zeitsparend und für jeden Kunden individuell anpassbar. Im Kursbereich werden aktuelle Trend-Kurse wie "Jumping Fitness" und "HIIT"-Training eingeführt.

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